Unaffordable health costs? We’re sick of it!
More than half the world’s population still lacks access to essential health services. And a quarter of them face financial hardship when paying for health care out of their own pockets, often at the expense of food, education or housing. Observed on December 12th, UHC Day is an annual rallying point for the global movement for health for all. It marks the anniversary of the United Nations’ historic and unanimous endorsement of universal health coverage (UHC) in 2012.
Building on momentum from 2024, this year's campaign will highlight the devastating human impact of unaffordable health costs and call on decision-makers to prioritize universal health coverage. The campaign launched in early October and will culminate on 12 December 2025.
The 2025 UHC Day campaign theme, “Unaffordable health costs? We’re sick of it!”, focuses on the lived experience behind these statistics, reminding government decision-makers that unaffordable health costs are making our communities poorer and sicker and holding us back on all of the Sustainable Development Goals.
The campaign toolkit provides a step-by-step guide to help advocates raise their voice and get involved, including messaging and visuals in multiple languages.

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